QNP culture is the ideas and values which is generally accepted by the staff of QNP, including entrepreneurship, business objectives, business philosophy, marketing strategy, business objectives, human resources management concepts and so on. The key core substances are innovation, competition and development. Innovation is the guidance, orderly competition is the driving force and sustainable development is the goal. QNP culture is not only the company's soul, but also the foundation of the enterprise to achieve a great development. After more than ten years of implementation, practice and development, QNP culture is deeply rooted in the hearts and minds of "QNP people" . The staff’s agreement and participate is the most significant feature of QNP culture. QNP 's current objectives are: found QNP brand, achieve sustainable development, create world famous brand and win glory for the country. Those objectives combine the company's development and QNP staff’s value together, and every employee can achieve their individual value and pursuit in process of achieving the bigger one of the enterprise.